THE

SWOON

TOUCH

SWOON NEW YORK is a creative production company specializing in branded content for the entertainment, luxury and fashion industries. Our creative services focus on innovative content formats such as VR, AR, 360video, interactive narratives and cinemagraphs. Our production and post-production capabilities for integrated campaigns adapt to the needs of each client and their audience in ways that are distinct, powerful, and long lasting. 



2.1

million views on a single campaign for Vanity Fair directed by Jason Bell 

25

individual assets in a digital campaign for Netflix's show The Crown

66%

increase in engagement for interactive video content over passive content**


It can be intimidating to work in a marketing world that is itemized and fragmented across countless platforms. How can you invest a limited budget into multiple platforms with high viewer engagement?

 

Our team is dedicated to helping you find the most cost-effective solution that will attract your audience and keep them engaged and active in your brand.

CHALLENGE

 

STRATEGY 


YOU TELL US WHERE TO staRT YOUR STORY.

WE WILL HELP YOU WITH THE REST.

 
 

TELL IT BY

How is your story being told?

Short Film

TVC

Documentary

Tutorial Videos

Animation

Social Media Content

Behind The Scenes Content

Influencer

Event

TELL IT USING

What are you using to tell your story?

Interactive Shoppable Content

Interactive Narratives

Still Photography / Animated GIFs

Cinemagraphs

Arial/Drone Photography

VFX / 3D-Motion graphics

360 Video / Virtual Reality (VR)

Augmented Reality (AR)

3D Stereoscopy

Immersive Facial Recognition

 

TELL IT ON

Where is your story being told?

Mobile Platforms

Promoted Instagram, Facebook, Snapchat Content

Prime Time TV

Magazine/Newspaper

Transportation Platforms (Subway + Taxi)

Retail Display

Online Advertisements

Native Advertisements

Billboards

Sponsored Online Searches

Company Website/Internal Use


REVLON - The leading cosmetic brand asked us to create makeup and hair tutorial videos.

SWOON NEW YORK -  We decided to vamp up the typical tutorial video by enhancing it with an interactive stoppable (TELL IT USING) experience. Viewers learned the skills and purchased the product from their online retail store...all in one video, viewable on all mobile platforms (TELL IT ON).

 

FIGURE 1 TELL IT BY

 

W MAGAZINE - The established fashion publication came to us with pre-existing video and photo content that they wanted to fuse together in one cohesive video with motion graphics.

SWOON NEW YORK -  With over thousands of assets, we decided to attach an animation (TELL IT BY) that explored diagonal lines, geometry and slick typeface animation to showcase the publication's strengths... from A to W. This video could then be displayed on the company website (TELL IT ON) and also for internal purposes. 

FIGURE 2 TELL IT USING

 

 

STARZ - The American cable network came to us and asked for content for their upcoming TV show POWER that could be projected on city billboards. 

SWOON NEW YORK -  We developed a series of cinemagraphs (TELL IT USING) that corresponded with the show's existing narrative structure and could be placed throughout various US cities.

FIGURE 3 TELL IT ON


PLATFORMS


360 VIDEO / VIRTUAL REALITY

VR is the new wave of immersive media that is emerging from the gaming industry into filmmaking. It’s an alternative reality we build around the viewers to fully immerse them in a virtual world of visuals and sounds.

The viewer needs to wear VR goggles to experience it.

 

Perfect for: Youtube - Facebook

Media Type: Still & Motion

Demographic: Young - Hip -Tech savvy - 12-40 ages

Budget: MID - HIGH

Production Complexity: High

Post-production: Complex

Crew size: Full size (10-40) 

Interactivity: Optional

Engagement level: HIGH

Virality: Medium (Due to the technical requirements and restrictions: Wearing VR headset-Facebook-Youtube-Youtube embeds)


AUGMENTED REALITY

AR is an interactive platform where we project a CGI on our field of view to enhance the visual experience or to add virtual 3D objects to our environment. It’s a very effective way to display products or immerse you in a another version of the world you live in.

Viewers will need a smart device to experience it.

 

Perfect for: Smart devices (Phones-Tablets)

Media Type: Still & Motion

Demographic: Young - Hip -Tech savvy - 12-40 ages

Budget: MID - HIGH

Production Complexity: None

Post-production: Complex

Crew size: None

Interactivity: Optional

Engagement level: High

Virality: Low (Due to the technical restrictions: Downloading AR app)


CINEMAGRAPH

 

A revolutionary form of photography that is brought to life when a part of the image moves to create the illusion of endlessness in a moment. Cinemagraphs proved to be one of the most effective hybrid techniques to grab the attention of the viewer over traditional stills by fusing the aesthetics of photography with the motion in film. 

 

Perfect for: social: Instagram-Twitter-Facebook ATL: animated displays (Time Square billboards, event projections, in-store TV screens)

Media Type: Motion

Demographic: All

Budget: LOW-MID

Production Complexity: Medium

Post-production: Complex

Crew size: Skeleton (1-4) - Basic (4-10)

Interactivity: Optional

Engagement level: High

Virality: High


VISUAL EFFECTS
(3D-MOTION GRAPHICS)

VFX are a combination of techniques used to enrich the visual experience on any given platform. It’s mainly used to add a higher production value to the scenes. 3D animation, motion graphics, digital retouch, green screen and set extensions are a few of the most common techniques we have in our repertoire.  

 

 

Perfect for: All platforms  

Media Type: Still or Motion 

Demographic: All

Budget: HIGH

Production Complexity: Medium-High

Post-production: Complex

Crew size: Based on the the brief

Interactivity: Optional

Engagement level: High

Virality: High


INTERACTIVE CONTENT

We use interactive marketing and motion touch enabled technology as a key component to our digital strategy tailoring your program to fit with your specific needs and consumer base. 

Using innovative tracking technology, qualitative and quantitative analytics help us measure your audience’s exposure and engagement with our content to gauge our success.

Perfect For: All Platforms

Media Type: Motion

Demographic: All

Budget: MID-HIGH

Production Complexity: Medium

Post-production: Complex

Crew size: Basic (4-10)

Interactivity: Nessecary

Engagement level: High

Vitality: Medium

 


AERIAL / DRONE PHOTOGRAPHY

We have aerial capabilities that allow us to capture footage and photography from stunning heights. With production partners in Europe, Australia, and across the US, we can find the perfect location for your project.

 

 

Perfect for: social: Instagram-Twitter-Facebook 

Media Type: Motion

Demographic: All

Budget: LOW-MID

Production Complexity: Easy

Post-production: Easy

Crew size: Skeleton (1-4)

Interactivity: Optional

Engagement level: Medium

Vitality: Medium


STILLS / ANIMATED GIFS

Photography is probably the simplest platform on here, but should definitely not be overlooked. From stills to animated gifs, we can easily and quickly produce multiple pieces of content that you can practically use anywhere. 

 

Perfect for: social: Instagram-Twitter-Facebook ATL: animated displays (Time Square billboards, event projections, in-store TV screens)

Media Type: Motion

Demographic: All

Budget: LOW-MID

Production Complexity: Medium

Post-production: Complex

Crew size: Skeleton (1-4) - Basic (4-10)

Interactivity: Optional

Engagement level: High

Virality: High

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3d STEREOSCOPY

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Stereoscopy is a technique we use to give visuals the illusion of existing in a 3 dimensional space. It’s very common in movie theatres and home TVs commonly knows as 3D movies. Traditionally the technique is applied during production, but can also be applied on existing 2 dimensional assets to turn them into 3D using advanced post production techniques.

 

Perfect for: VR - Movie theaters - 3DTVs  

Media Type: Still or Motion 

Demographic: New Generation

Budget: HIGH

Production Complexity: High

Post-production: Complex

Crew size: Skeleton (1-4) - Basic (4-10)

Interactivity: Optional

Engagement level: High

Virality: Low (Due to technical restrictions: Wearing 3D glasses and having a 3D enabled displays.


CREATE OR REPURPOSE?

We have the ability to develop 100% original content from scratch using our expert creative development and art direction teams. We can also create a new piece of content utilizing your company's published or existing work.

EXISTING CONTENT

We will have access to all the contents created to assess how we can adapt it for new purposes or new platforms.

ORIGINAL CONTENT

Be present during production to supervise the creation of additional assets, or shoot new content using our dedicated special effects team.